What do you want people to think of when they hear your company’s name and you are not in the room? Of course you want a strong, positive impression to come to mind. But whatever they think of, good or bad, that is your businesses brand.
Branding is vital to all businesses, but to the small business especially because branding is what enables you to stand out from the competition. After all, if you and the guy down the street are selling the same product, what is it that distinguishes your business? The answer is: Your brand. Your brand should communicate to potential customers why they should choose you.
Bottom Line: STAY BRANDED