Let’s face it—every company wants to optimize the dollars in their budget, ultimately getting the most amount of bang for the least amount of buck. When it comes to marketing, having a website that is optimized for search can be one of the most cost-effective marketing strategies.

Are you thinking about tackling SEO yourself? We wouldn’t suggest it, after all you have a business to run. But there are some basic tactics that you can take to position yourself to be discovered through search